Corporate Analysis

EIBA works the borderline between hard and soft; hard profitability, strategy implementation or personnel turnaround, soft customer sastisfaction or employee engagement survey results. Balanced Scorecards have brought these issues to C-level, but the underlying assumptions are usually untested.

The founder of EIBA has more than 20 years of experience in this field. Everything from the early scorecards to Service Profit Chain, Profit Chain, Service Chain and analyses of communicative leadership –a prerequisite to getting strategy to happen.

EIBA has a keen interest in driving behavior. Behavior drives attitudes. Attitudes need to be studied to find the way to alter behavior, but attitudes are difficult to change by themselves. Aligning behavior is a much more successful in creating a corporate culture.